Even for adults, getting an MRI can sometimes be an intimating experience. For children, it can be downright scary — with 70 to 80 percent having to be sedated before they receive diagnostic imaging. That’s why GE Healthcare has been working on its Adventure Series program that uses design to tackle the very real anxiety issue that children face in hospitals. It’s one of the subjects that GE’s Bob Schwartz, General Manager of Global Design, is discussing at this morning’s “Health by Design” panel being held at GE’s healthymagination technology showcase in New York. In the audio slide show below, Bob explains how a pilot program now underway helps the fear drift away through jungle, pirate and undersea adventures that come alive right in the imaging room.
It can include creating a “Child Life Theatre” that acclimates children to the appearance, sound, and feel of medical imaging long before the scans take place; changing the look of the imaging equipment and surrounding radiography room; and rewarding children for their participation.
The end result is decreased use of sedation — and an immensely improved patient and family experience. That kind of real impact that design can have is one of the themes that the “Health by Design” panel — which includes design experts from in and outside of the healthcare industry — is addressing at this morning’s session. You can check back later today for updates from the panel discussion.
By: Ge Healthcare


